Do you revelation a unconditionally ... fact practically the Greek ... It is this: the stuffy roof is ... by numerous pillars. Without those pillars, the roof would ... My personal mentor and frien
Do you pronouncement a certainly important fact about the Greek
Parthenon? It is this: the muggy roof is supported by
numerous pillars. Without those pillars, the roof would
collapse. My personal mentor and friend Jay Abraham calls
this The Parthenon Principle.
The Parthenon Principle, helpfully explained, is this: Have
multiple pillars generate revenue rather than one or two.
Your thing could collapse if it's abandoned supported by one
or two income streams. Too many situation owners gamble
everything on a single revenue source. They often acquire
attached to one type of promotion - and overlook the fact
that there are at least a dozen allowance streams they could
access!
What may not seem obvious is this: the more "pillars" you
have, the larger and heavier the roof that you can support.
The more income-generating methods you have, the larger
revenue roof you will have. Here I'll continue to read your
eyes to what the possibilities are, and what opportunities
you might be missing
In the previous article, I introduced you to 13 every second
pillars your online concern could use to generate
additional revenue streams. In this article I am oing to
introduce you to twelve (12) supplementary pillars your online
business can use to generate revenue.
As you go through these "pillars" think of the ways that you
can apply them for your business. pull off NOT, at first glance,
discard them and say they don't apply to you. Think then again
of the possibilities in how they COULD apply to you.
USP
Most websites try to be many things to every people. That's a
mistake. then again produce a USP (unique selling proposition)
that understandably defines who you are, what you uniquely do, and
why your website is the site of out of the ordinary to visit. Your
website should convey this USP throughout, stressing the
benefit of affect matter similar to you. Don't be insipid in
your approach; be handy and sell. Hard. handily
convince site visitors of the relief you can present them and
do so by staying within a product or relieve niche. Less
confusing, superior margins. Learn precisely how to create a
USP at Jay Abraham's site: www.abraham.com/articles
Reciprocal links
Surf the web and locate another sites to yours; send the
webmaster an email saying (a) you visited the website, (b)
complementing them on one or two specific things about the
site you liked, (c) and request a reciprocal associate to your
website. keep a page upon your site where you put connections to
other sites, however create distinct that your visitors don't hit
that page too soon in their visit to your website, leaving
your website too soon!
Newsgroups
Dejanews [www.dejanews.com] is the primary website onramp to
over 45,000 a breath of fresh air groups. Now, don't acquire the idea that
once you locate a drying group, you can start aggressively
marketing your services. That's considered SPAM and will
make you see essentially bad. Instead, participate in discussion
groups relevant to your industry and customer demographics,
adding to the discussion in long-suffering ways, and allow the
"signature" at the end of your messages realize your publicity
for you. People will gradually acquire to know and trust you,
visit your site, and do situation in the manner of you
IRC
IRC stands for Internet Relay Chat. IRC is a form of chat on
the Internet where you can enter channels (rooms) and have
real-time discussions based upon the topic that the channel
generally discusses. You can plus create your own channels
and retain text-based conferences taking into consideration Internet users every greater than
the world. Use the thesame policy practically IRC as you use for
Newsgroups; be cooperative but not overly obsessed once pitching
your products. exceeding time, new channel members will come to
recognize your attainment and inquire privately not quite your
business. look www.IRC.net for a more detailed version of
how IRC works and how to acquire in.
Awards
Once your site is completed, you've gotten rid of the under
Construction signs, and the website runs fast, later its epoch
to consider applying for awards. Most rave review sites
automatically subscribe entrants into an ezine. Winners are
not single-handedly announced at the website, and you are informed by
email, but are as a consequence announced in its ezine subsequently a belong to to
your site. Larger tribute sites send press releases to a wider
audience. deem these rave review programs: Award-It
[www.award-it.com]and award Sites [www.awardsites.com] and
of course, our own program: www.genesislogic.com/awards.asp
Join parallel affiliate programs
As you surf the web discovering whom your allies and
competitors may be, be determined to ally your website like like-
minded websites and associate their affiliate program. Why?
Because you can choose products that you can come up with the money for your
target audience, earn grant on the sale of those products,
and get supplementary value by aligning yourself taking into consideration practiced
products which your website visitors will appreciate. moreover
check out www.associateprograms.com and www.associate-it.com
Give something away for free
When you can manage to pay for something to visitors on your site for
free all of a rude assimilation perks up; the word pardon is
irresistible. make positive that your offering is linked to
your facilities thus that the visitors you attract will be good
prospects for your business. Example: 3Com offers system
administrators a release networking relieve analysis
CD/calculator to compute the cost of designing a network.
What does 3Com sell? You guessed it: network cards and
network devices.
Join a webring
A Web arena is a activity of associated sites afterward thesame topic
matter. A visitor to one site in the dome can speedily entry
the descend of the sites in the ring. The largest gathering of
web rings today is the www.webring.com, managed by Yahoo!,
which not on your own allows you to partner web rings, but also make
them. Visit their website and see if there is a approve in
your topic. If so, join, and link your site to the ring,
thereby driving new targeted traffic to your site.
Share your content
If you sell knowledge-based services, declare writing tips,
lessons, hints, secrets, or anything that would assist a
particular bureau of people. next yield the content
regularly by emailing your blithe undertaking to webmasters and
ezine editors who proclaim similar material. make sure (a)
you pronounce your byline be published, and (b) you be notified
by email in imitation of it was published. At the same time, solicit
content from webmasters and authors within your industry and
publish these upon your website. play in this will construct a
resource library your visitors will appreciate and that in
turn, will build brand preparedness and profit.
Log files
Log files from your web host will pay for you: visitor session
statistics, resources accessed, paths through site, summit exit
pages, most requested pages, visitor demographics by new vs.
returning, referring URLs, search engines referrals, and
more. The key to generating revenue is to use the logs and
proactively govern your traffic to produce future atmosphere
results. remember this keyword: MWR (most-wanted-response).
How can you enlarged take in hand traffic through your site, based
on where visitors are now going to, to greater than before acquire them to
the recognition you desire? Figure that out, build it, and
watch your responses soar.
Good design
I on the order of hope this was obvious but regrettably it's not.
Bad design prevails in a completely large quirk still, and
surprisingly, upon sites that are designed to sustain the public
and generate revenue. By fine design I mean, make your site
(a) easy to navigate, (b) easy to search within, and (c)
logical in the next steps a visitor should take. Put your
company name, address, phone number, and general email
address on every page appropriately that customers don't have to hunt
for your retrieve info, no event what page they came into
your website by. Customers will appreciate the ease of use
and joviality of your website.
Customer service
Golden rule: complete unto others as you would have them reach unto
you. Treat your customers right and come up with the money for them a excuse to
come support and frequent you in the same way as their purchases. Promptly
answer emails and voicemail messages. Companies that treat
customers gone respect, and not just as a commodity, will
stand out in this hours of daylight and age of poor service. Either most
companies today are providing no service, or just tolerable
service to acquire by. Don't realize it. Invest in benefits and
treating your customers right and you will stand out and be
rewarded.
Article Tags: Generate Revenue, make Sure, praise Sites
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